Oreo
'Wonder Vault'
We loved everything about this project from the second we laid eyes on it. The question posed was where in the heck does Oreo keep new flavors for their delicious cookies. Well, it’s all inside the Wonder Vault. Easy enough. A magical place created by 360i and our incredible team of artists was breathed to life through our design, skilled CG and clever animation techniques. Behind the doors within the Wonder Vault are inviting worlds that are filled to the brim with fantastical landscapes, whimsical characters and an overall happy feeling.
Oreo - 'The World of Filled Cupcake' - 360 Video
Take a Look Around
Drag your mouse to explore the 360 world we created for Oreo!
Part of the creation of the Oreo Wondervault was also incorporating a more interactive 360 world. We continued to evolve the design language, carrying over the 2D, painterly aesthetic into the dimensional CG world. Only now we were flying through a scene that you are fully immersed in, as the animation takes place all around you. The ingredients literally coming to life before your eyes as we venture into the land of cupcake and frosting-filled excitement.
Process
Compositions
Characters
Production Company: Scholar
Creative Directors: William Campbell & Will Johnson
Executive Producer: Christina Roldan
Head of Production: Rachel Kaminek
Art Directors: Macauley Johnson & Michael Tavarez
CG Supervisor: Tim Hayward
Senior Producer: Kirsten Noll
Designers: Joshua Harvey, Paul Kim, Hana Eunjin Yean
Additional Design: Sarah Beth Hulver, Jordan Lyle, JP Rooney
Matte Painter: James Levy
3D Artists: Ben Grangereau, Mike Ko, Travis Mangaoang, Kevin Manning, Kyung Park
Character Animators: James Lane, Sarah Wolfe
Compositors: Kevin Kim, Kevin Njoo
Storyboard Artist: Bryan DeLoach
Agency: 360i
Chief Creative Officer: Pierre Lipton
Group Creative Director: Stuart Harricks
Group Creative Director: Jeff Anderson
Creative Director: Alex Shulhafer
Creative Director: Daniel Bremmer
Associate Creative Director: Alex Augustinos
Associate Creative Director: Declan Byrnes-Enoch
Copywriter: Marissa Cuconato
Art Director: Kaleigh McBride
Senior Digital Producer: Anna Morro
Content Producer: Carly Salman
VP / Group Account Director: Josh Lenze
Account Supervisor: Lauren Fuller
Account Manager: Kaine Cahill
VP of Strategy: Shankar Gupta
Senior Strategist: Ryan McDaid
Senior Social Marketing Manager: Namrata Patel
Social Marketing Manager: Sarah Wanger
Original Music: Nylon Studios
Executive Producer: Christina Carlo
Producer: Halle Petro
Sound Designer/Mixer: Rob Ballingall
Client: Oreo
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